Was Contracting Out of Serps a Mistake
As the world of search engine optimization (SEO) constantly changes, many businesses and websites have made the decision to outsource their SERPs (search engine results pages) to third-party providers. However, with recent updates from major search engines, such as Google, this decision is being reevaluated. Was contracting out of SERPs a mistake? Let`s take a closer look.
First, let`s define what contracting out of SERPs means. When a business or website hires a third-party provider to handle their SEO, they are essentially outsourcing their SERPs. This means that the third-party provider is responsible for optimizing the website`s content and keywords to ensure they appear at the top of search engine results pages.
There are several benefits to outsourcing SEO. For one, it can be a cost-effective solution for businesses that don`t have the time or resources to handle SEO in-house. Additionally, outsourcing to a third-party provider can bring in outside expertise and fresh ideas that may not have been considered otherwise.
However, the recent updates to search engine algorithms have changed the game when it comes to outsourcing SERPs. Google`s recent BERT update, for example, prioritizes natural language processing and semantic understanding over simple keyword matching. This means that keyword stuffing and other black hat SEO tactics are no longer effective, and may even hurt a website`s ranking.
Another update from Google focuses on the importance of quality content. Websites that prioritize high-quality content that is user-friendly and informative are more likely to appear at the top of search engine results pages. In contrast, websites that prioritize SEO tactics over quality content may see a drop in their ranking.
So, was contracting out of SERPs a mistake? It depends on the circumstances. If a third-party provider is using outdated tactics or focusing solely on SEO without considering the importance of quality content, then outsourcing may not be the best choice. However, if a provider is up-to-date on the latest SEO trends and prioritizes quality content, outsourcing may still be an effective solution.
Ultimately, the key to a successful SEO strategy is to prioritize quality content and natural language processing. Websites that prioritize these factors while also utilizing effective SEO tactics are more likely to see long-term success in their SERPs. Whether a business chooses to handle SEO in-house or outsource to a third-party provider, it is important to stay up-to-date on the latest trends and adapt accordingly.